Converter texto: regras simples

A conversão é um fator importante no sucesso de um projeto online. A conversão se torna mais significativa quando falamos de vendas. No entanto, eles convertem não apenas a venda de páginas de destino, mas também sites de cartões de visita, blogs que colecionam assinantes e até contas de mídia social.

O texto é a principal ferramenta de persuasão. É precisamente o quanto o texto responde à pergunta, resolve seu problema e depende da interação do usuário com o site. O texto solicita que o usuário realize uma ação. Pode ser uma transição para o catálogo, clique no link, assinatura dos boletins de notícias, contato, compra.

O texto afeta a percepção do usuário, gera confiança, convence e motiva, remove objeções. Se o texto da página não aparecer, será inútil.

Não existem técnicas 100% eficazes para aumentar a conversão com a ajuda do texto, mas existem regras conhecidas que facilitam o texto para o usuário perceber e aumentar a confiança. Essas são condições importantes para a conversão.

Sem erros – Erros de digitação, falta de sinais de pontuação ou, por outro lado, vírgulas através da palavra reduzem a confiança do usuário, indicam negligência no site.

Sem reescrever – A reescrita é uma maneira barata de preencher rapidamente um site com conteúdo, negligenciando a qualidade. Se você gosta do texto no site do fabricante, concorrente, parceiros, dê um exemplo ao autor, indique o que você gostou mais no texto.

Mas não reescreva artigos originais no site. Em primeiro lugar, isso indica uma baixa competência e, em segundo lugar, a reescrita extremamente raramente excede a qualidade do original.

Design unificado e estilo de apresentação – Desenvolva um estilo unificado de apresentação de informações, a estrutura do texto, seus elementos necessários. Isso ajudará o usuário a navegar com mais facilidade e rapidez e a encontrar as informações necessárias.

Explique termos complexos – Termos de nicho, o jargão profissional permanece nos bastidores. Para fazer o usuário entender você, comunique-se com ele no idioma dele. Se o texto parecer complicado, incompreensível para o visitante, que tipo de conversão e cooperação pode ser discutido.

Muitos usam os termos, acreditando que profissionalismo e competência se manifestam dessa maneira. Outros acreditam ingenuamente que o uso de termos ajuda a atrair o público-alvo certo.

Planejamento e informação nas férias: Saiba como evitar imprevistos e curtir o melhor das tão esperadas férias!

A palavra “férias” combina com viagem, não é mesmo? São meses esperando pelo tão desejado mês de descanso. Programações, expectativas e muitos planos sempre se fazem presentes na rotina dos trabalhadores brasileiros, que não querem perder nenhum minuto dos tão esperados dias de lazer. Mas como tudo na vida, o planejamento é a grande chave para o sucesso. Inclusive nas férias. Não desenhar/programar um planejamento consistente pode ocasionar diversos problemas antes, durante e depois de sua viagem. E como se planejar para que tudo não vá por água abaixo?

Não existe uma fórmula mágica, mas alguns passos simples podem ajudar:

– Leia bastante sobre o lugar desejado. Notícias são uma boa opção para se manter informado sobre o destino, melhores lugares, dicas e pontos de atenção.

– Liste todas as atividades desejadas e monte um cronograma. O excel pode ajudar. Insira datas, horários, passeios e atividades. Faça estimativas de tempo de duração de cada um dos passeios, de acordo com as informações obtidas, para garantir que tudo poderá ser curtido da melhor maneira possível, sem problemas e imprevistos.

Este artigo do Portal 06 minutos, por exemplo, apresenta os 10 erros mais comuns que os brasileiros cometem em Orlando, nos Estados Unidos. É uma fonte importante de consulta antes de uma viagem para os “states”.

A internet disponibiliza diversos blogs direcionados para viagens e destinos específicos, com dicas locais de quem reside por lá, informações que você provavelmente não vai encontrar em uma agência de viagens convencional. Daí a importância da realização de uma pesquisa extensiva por informações, notícias e relatos do seu destino e pontos turísticos, buscando fomentar o planejamento, prevendo situações indesejadas e evitando erros e perda de tempo durante sua viagem. Perda de tempo, afinal, é algo que não pode ocorrer. Lembrem-se: Suas férias tem início, meio e fim, não é mesmo?

Conheça a biografia de Haroldo Jacobovicz

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Conheça a Horizons

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Hey! Gaming has entered new era!

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Especially perspective drawing

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Survival and successful navigation

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Distance to the visible horizon has long

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

Musing on the Arts creatively.

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.

The horizon or skyline is the apparent line

The horizon or skyline is the apparent line that separates earth from sky, the line that divides all visible directions into two categories: those that intersect the Earth’s surface, and those that do not. At many locations, the true horizon is obscured by trees, buildings, mountains, etc., and the resulting intersection of earth and sky is called the visible horizon. When looking at a sea from a shore, the part of the sea closest to the horizon is called the offing. The word horizon derives from the Greek “ὁρίζων κύκλος” horizōn kyklos, “separating circle”,from the verb ὁρίζω horizō, “to divide”, “to separate”, and that from “ὅρος” (oros), “boundary, landmark”.

Historically, the distance to the visible horizon has long been vital to survival and successful navigation, especially at sea, because it determined an observer’s maximum range of vision and thus of communication, with all the obvious consequences for safety and the transmission of information that this range implied. This importance lessened with the development of the radio and the telegraph, but even today, when flying an aircraft under visual flight rules, a technique called attitude flying is used to control the aircraft, where the pilot uses the visual relationship between the aircraft’s nose and the horizon to control the aircraft. A pilot can also retain his or her spatial orientation by referring to the horizon.

In many contexts, especially perspective drawing, the curvature of the Earth is disregarded and the horizon is considered the theoretical line to which points on any horizontal plane converge (when projected onto the picture plane) as their distance from the observer increases. For observers near sea level the difference between this geometrical horizon (which assumes a perfectly flat, infinite ground plane) and the true horizon (which assumes a spherical Earth surface) is imperceptible to the naked eye dubious – discuss but for someone on a 1000-meter hill looking out to sea the true horizon will be about a degree below a horizontal line.